10 Rules for Direct Mail to Drive Ecommerce : Written by Louisa Nicholson
Today, the difference in customer experience between print and online catalogs is becoming larger. Before we address print, what does the digital catalog landscape look like? Online catalogs can...
View ArticleYOU AND WHAT ARMY? Build Brand Equity by Naming Your Following : Written by...
Humans have a need to feel accepted, and to be welcomed into a group. Maybe it’s a “strength in numbers” survival instinct. There’s a drive to achieve membership in an exclusive set. When there’s a...
View Article4 Ways to Increase Trust on Your eCommerce Website Before Cart : Written by...
Trust is hard to build and easy to lose. A single violation of trust can destroy years of slowly accumulated credibility. It’s this accumulation of trust and respect that will increase conversion with...
View ArticleDo we care what our customers think? What they REALLY want? : Written by...
In this day and age, you would think that we would know more about our customers than we could even utilize. After all, consumers willingly allow companies to gain insight about themselves more than...
View ArticleDrive Revenue & Branding with Co-Marketing Programs : Written by Ken Kantor
Marketers are increasingly being asked to do more with less. So, how can you creatively drive higher returns on your marketing campaigns without spending considerably more money? Whether your focus is...
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